It’s Hard to Use and How We Transformed the UX

Introduction

App design is more than just aesthetics; it also encompasses experience, clarity, and functionality. One of the clearest signs that your product needs a UI/UX makeover is when customers complain, “It’s hard to use,” on a regular basis. Despite its simplicity, this term highlights more serious usability problems that have an immediate impact on user retention and satisfaction.

This case study investigates how Lentera Technologies addressed this issue for a highly effective product that was frequently criticized for having an intricate and onerous user interface.

The Problem: Users Say “It’s Hard to Use”

• • Despite having a lot of features, the app was seeing high drop-off rates and a rise in support inquiries.
  • The phrase “I don’t know where to start” frequently appeared in user surveys and in-app comments.
  • There are too many options, and none of them are properly labeled.
  • On mobile devices, the layout is illogical.
  • To figure out how to do even basic things, I have to call someone.
  • These issues were not with the software’s capabilities but rather with how it made people feel when they were trying to use it.

Key Challenges Identified

1.Overwhelming user interface: Each panel displays an excessive amount of activities that lack a hierarchy.
2. Uncertain Navigation: Users had to move through multiple layers to do fundamental functions.
3. Absence of Onboarding: Since they received no instructions, new users were irritated.
4. Unreliable Design Elements: Icons, buttons, and colors varied from one page to the next.
5. Inadequate Mobile Optimization: The smartphone UI was cluttered, making it difficult to tap and scroll.

Our Approach: Discovery and Audit

• We looked at statistics to find out where users were dropping off after performing a comprehensive UX assessment.
• User journey maps were made for the top five most used functionalities. analyzed the comments from the survey and support logs.
• This clearly showed where improvements were needed.

Key Tools Used

In order to speed up iterations and gather input from stakeholders, we used Figma for interactive prototyping and user interface design during the redesign process. For post-launch monitoring, we employed Firebase and Google Analytics to track user behavior, measure engagement, and evaluate device performance. These technologies ensured that the design was user-friendly and supported by data.

Implementation Process

Phase 1: Analysis and Planning

• Important user flows and areas of conflict were found.
• To validate our findings, we conducted user interviews.
• To create user profiles and journey maps.
  
  Phase 2: UX Redesign
• Simplified workflows that reduce the number of steps.
• Wireframes were made with a clear grouping and structure.
• Task-based navigation has taken the place of feature-based menus.